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New People - Noon Line

August 15, 2009 - New People Center, San Francisco, California


With tickets in hand, fashion fans dutifully lined up to be one of the first to enter New People Center at its grand opening.
A crowd of Lolitas gather in front of the New People Center at the J-Pop Summit 2009

A crowd of Lolitas line up in front of the New People Center

© Deb Aoki

Anticipation ran high for the opening of the New People Center in San Francisco's Japantown. Why? Because word got out that the first 50 customers to spend $200 or more at the new Baby the Stars Shine Bright boutique would get an invitation to an exclusive tea party with the designers of this world-famous Japanese cute couture label. Lolita fashionistas in the know lined up early to snatch up the first 250 tickets to enter the building and by 10:00 am all of the tickets were gone.

Other Japanese fashion purveyors also have shops in New People Center, including modern Goth wear by Black Peace Now, hyper-cute and colorful Harajuku fashions from 6% Doki Doki and traditional Japanese tabis with a twist by Kyoto-based Sou Sou.

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