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New People - Aimee Major Steinberger

August 15, 2009 - New People Center, San Francisco, California


Animator, author, illustrator and long-time Lolita fashion fan Aimee Major Steinberger came from Southern California for the New People Center opening.
Aimee Major Steinberger at the opening of the New People Center at the J-Pop Summit 2009

Aimee Major Steinberger at the opening of New People Center

© Deb Aoki

If you've read Aimee Major Steinberger's travel memoir Japan Ai: A Tall Girl's Adventures in Japan, you know that she's a big fan of the kawaii (cute) couture of Baby the Stars Shine Bright.

"They're one of my favorites," she said. "It's really sweet, and slightly more subtle." Another plus of BTSSB? "They make larger sizes too! Because girls come in different sizes in Japan too!" Anticipation ran high for the opening of the New People Center in San Francisco's Japantown. Why? Because word got out that the first 50 customers to spend $200 or more at the new Baby the Stars Shine Bright boutique would get an invitation to an exclusive tea party with the designers of this world-famous Japanese cute couture label. Lolita fashionistas in the know lined up early to snatch up the first 250 tickets to enter the building and by 10:00 am all of the tickets were gone.

Other Japanese fashion purveyors also have shops in New People Center, including modern Goth wear by Black Peace Now, hyper-cute and colorful Harajuku fashions from 6% Doki Doki and traditional Japanese tabis with a twist by Kyoto-based Sou Sou.

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