If you've read Aimee Major Steinberger's travel memoir Japan Ai: A Tall Girl's Adventures in Japan, you know that she's a big fan of the kawaii (cute) couture of Baby the Stars Shine Bright.
"They're one of my favorites," she said. "It's really sweet, and slightly more subtle." Another plus of BTSSB? "They make larger sizes too! Because girls come in different sizes in Japan too!" Anticipation ran high for the opening of the New People Center in San Francisco's Japantown. Why? Because word got out that the first 50 customers to spend $200 or more at the new Baby the Stars Shine Bright boutique would get an invitation to an exclusive tea party with the designers of this world-famous Japanese cute couture label. Lolita fashionistas in the know lined up early to snatch up the first 250 tickets to enter the building and by 10:00 am all of the tickets were gone.
Other Japanese fashion purveyors also have shops in New People Center, including modern Goth wear by Black Peace Now, hyper-cute and colorful Harajuku fashions from 6% Doki Doki and traditional Japanese tabis with a twist by Kyoto-based Sou Sou.
- Check out my scene report from the opening of New People and the J-Pop Summit Festival
- See my review of Japan Ai: A Tall Girl's Adventures in Japan
- See all the fashion stores featured on the second floor of New People Center
- Visit the official Baby the Stars Shine Bright website
- Visit New People World, the official website of New People Center
- Check out the latest styles from Black Peace Now
- Get a taste of Harajuku style from 6% Doki Doki
- See how Sou Sou gives traditional Japanese style a modern twist
- See more about visiting San Francisco's Japantown