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Derived from the Japanese verb "moeru" ("to bud" as in plants or flowers), "moé" can mean several things. It can refer to the urge to care and nurture someone / something that is young, sweet and innocent, e.g. the first feelings of friendship or a crush.

"Moé" can also be used as an adjective to refer to a type of anime / manga character or an idol singer / actress who is adorable and loveable. These types of characters can be called "moekko" or "moé child"

"Moé" can also be used as a chant, or a declaration of support, such as at pop idol concerts.

Occasionally, "moé" can be used as a verb. For example, to be "moé" for something / someone refers to having a soft spot for it in your heart.

While "moé" is meant to imply pure, platonic feelings, "moé" can also refer to having a strong interest, (some would say fetish) for anime / manga characters, or actors / singers who inspire fans to feel protective, almost fraternal / maternal / paternal love, while also harboring somewhat forbidden lustful desires.

Pronunciation: moh-EH
Alternate Spellings: Moeh
Common Misspellings: Moei, Moeoh

Examples of "moé" manga include:

  • Love Hina by Ken Akamatsu (Kodansha Comics)
  • Lucky Star by Kagami Yoshimizu (Bandai Entertainment)

Example of "moé" used in a sentence:

  • "I'm so moé for cat-eared girls."
  • "When I saw a totally moé Hatsumi figure, I knew I had to buy it."

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