Literacy awareness and basketball were the focus of two events at the VIZ Media booth at San Diego Comic-Con. To promote the debut of two sports manga series by Takehiko Inoue, VIZ Media hosted a signing with Laker Girls Jessica Elliot and Lisa Prompongsatorn, from the Los Angeles Lakers and an appearance by NBA star Greg Oden from the Portland Trailblazers.
"We'll be doing a lot of cross-promotions with the NBA," promised VIZ Media Senior Vice President of Marketing Liza Coppola. So look for future tie-ins to promote the "Get Caught Reading" program with the Association American Publishers, the National Basketball Association and VIZ Media in the months to come.
- Read an online preview of Real by Takehiko Inoue
- See an online preview of Slam Dunk by Takehiko Inoue
- Read an interview with Takehiko Inoue
- Learn more about AAP's "Get Caught Reading program
- See the 11 Best New Manga for 2009 Announced at Comic-Con
- Want to go to Comic-Con next year? Check out these 10 Comic-Con Survival Tips
- Check out what you missed in '08, including the Top 20 Must-Sees for Manga Fans
- Read more about San Diego Comic-Con
